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List of contents for this article:
- 1、How to add pc ads on Sohu Media Platform
- 2、How to promote Sohu. com
- 3、Does Sohu make money from Media? How to make money on Sohu account
How to add pc ads on Sohu Media Platform
Log in platform: Open Sohu Media Platform, enter your account number and password to log in to Sohu Pass; if you have bound other login methods, you can also click login directly below. Enter the advertising management interface: After logging in, enter the platform backend management interface, click "Advertising Management" to enter the advertising management interface. Fill in PC material settings: In the advertising management interface, find "PC Material Settings" and fill in "Promotion Content Title","Promotion Content Introduction" and "Promotion Link" respectively.
Step 1: Log in to the account and enter the promotion settings. After logging in to Sohu's self-media account, click the "Promotion" option in the menu bar on the left side of the home page.
The income conditions for opening Sohu account: ① The account has been stationed on the platform for ≥60 days;② In the past 60 days, the account has not violated the relevant regulations of the platform;③ The number of articles with 3 stars and above in the past month has exceeded 3W;④ There are more than 10 articles with 3 stars or above; ③ The type of registered account is personal and group media. If your account meets the above conditions, the platform will issue an application invitation, and then the author can click on the Sohu-PC ad to apply.
Advantages of Sohu Advertising Promotion Sohu Advertising Promotion has significant advantages in many aspects, mainly reflected in the following aspects: High-quality advertising resources Sohu Platform covers multiple high-traffic portals such as Sohu News Client, Mobile Sohu. com and Sohu Video. These platforms can gather a large amount of user traffic to ensure effective exposure of advertisements.
User resources and traffic guarantee: Sohu News client provides huge user resources and traffic guarantee to help partners expand their influence. Advertising revenue: Partners have the opportunity to obtain significant advertising revenue through the platform, achieving a win-win situation for business and content. Excellent case display: "CCTV Finance": Comprehensive interpretation of TV programs, with more than 6 million subscribers, demonstrating the platform's advantages in authoritative media content.
How to promote Sohu. com
1. Use Sohu's big data targeting capabilities to accurately reach target users and screen user profiles: Sohu uses big data algorithms to support advertisers to target multi-dimensional delivery based on age, interests, gender, browsing habits, device, region, etc. For example, maternal and infant brands can target female users aged 25-35, focusing on first-tier and second-tier cities; local service merchants can set up business districts to accurately cover surrounding potential customers.
2. Obtain launch support through official channels or authorized agents (such as Jiangxi White Bear Technology Co., Ltd. and Shangkeyun Intelligent Technology). Service providers provide industry-wide advertising services, covering the national market, and can assist in formulating promotion plans. Budget and bid management sets a daily budget or a total budget based on promotion goals, and uses CPC (Pay-Per-Click), CPM (Pay-Per-Thousands of Display) and other models to bid flexibly. Service providers can provide bidding strategy suggestions to balance cost and exposure.
3. The creator can promote commercial advertisements on the mobile page of the article, and the advertising content is displayed at the bottom of the article on the mobile phone Sohu website.
4. You can insert links and add links to other articles under the Sohu domain to achieve mutual diversion and increase user stickiness.
5. Sohu official website: Log in to Sohu promotion official website, find the "Contact Us" or "Agent Query" portal, enter the region or industry keywords, and get a list of officially certified agents. Official customer service hotline: call Sohu promotion customer service phone, provide company name and demand, customer service personnel will recommend nearby authorized agents.
6. Promotion method Webmaster promotion uses traffic resources of own or cooperative websites to embed Sohu video advertisements in prominent positions of web pages (such as sidebar and content page). After clicking on the advertisement, the user can directly jump to the Sohu video playback page. It is necessary to ensure that the advertisement link is related to the video content to improve the click rate.
Does Sohu make money from Media? How to make money on Sohu account
Sohu can make money from media, mainly through brand building diversion, advertising sharing, and platform self-operated advertising (mobile and PC). The following is a detailed analysis of the ways Sohu accounts make money: Brand building attracts high-weight advantages: Sohu accounts have a high weight on search engines, especially Baidu, and are an excellent drainage tool for brand building promotion and site SEO promoters.
Sohu Media can make money by publishing articles to earn advertising revenue, but the level of revenue is affected by many factors, and the overall revenue is not outstanding. However, there are still certain opportunities to make money when combined with multiple profit methods. The specific analysis is as follows: The basic principles of Sohu account making money from media The basic way Sohu account makes money from media is similar to most self-media platforms, that is, by publishing articles on the platform, the platform recommends the articles to users to read.
Sohu's self-media revenue is not very high, but it can indeed make money. The following is a specific analysis: Revenue situation Sohu's self-media platform itself has provided a lot of traffic support, and it has shown very well on Baidu search. In addition to the original revenue written from media, many of the revenue comes from advertising. Therefore, although Sohu's self-media revenue is not very high, it can still earn certain revenue by receiving advertisements and other methods.
How to make money on Sohu account and 4 points to explain it in detail. As Sohu's self-media platform, Sohu account provides creators with multiple ways and rights to make money. The following is a detailed analysis of Sohu account making money, including four aspects: advertising sharing, original graphics and text, illegal content and certification rules. Advertising Sharing Advertising Sharing is a cash support plan for Sohu Account and creators to share the platform's own advertising revenue.
Unit price situation: The unit price of Sohu account is generally about 10 yuan from 10,000 views. However, this unit price is not fixed. It will change with the increase in reading volume, and will fluctuate roughly within the range of 515 yuan. Transfer cycle: The transfer cycle of Sohu account is relatively long and requires self-media people to patiently wait for the proceeds to arrive.
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